![]() Modifiers: Google Sheets, Trello, Slack (and so on-every app Zapier supports) Keyword research tools make this even easier.Ĭontinuing with the Zapier example, it would look something like this: You can do this by researching your competitors, auditing customer feedback, and reviewing your jobs-to-be-done. Instead, try to find thousands of keywords with some search volume since they're likely to be less competitive. You don't need to find keywords with thousands of searches a month (though that would be nice). You'll need to find the head term and modifiers so that you can gauge whether there's enough search volume for keywords that are relevant and profitable. Identifying keywords is the foundation of programmatic SEO. Step 1: Keyword research and content planning There's no one-size-fits-all approach to programmatic SEO, but I'm going to walk you through the process I used-it's easy to replicate and requires no code. I was able to better understand how well they converted, which hedged my risk significantly and gave me enough data to work with. When building a programmatic SEO strategy for one of my businesses, I started by affiliating with other blogs that already had similar pages to the ones I had in mind. You can't know if it will work until you try. With the uncertainly surrounding generative AI and how it will affect SEO, it's possible programmatic SEO will become less and less valuable as time goes on. ![]() This goes for the developer side of things as well as the content side, needing to be sure the content on the page is up-to-date at all times. The more pages you have, the more pages you have to maintain. You can inherit a lot of tech debt and content debt. The content on the page has to be relevant and helpful, and if your business doesn't lend itself to offering this kind of content, it will be wasted effort. Programmatic SEO isn't suitable for every business. ![]() Here are a few things to keep in mind if you're considering it as a strategy. Programmatic SEO isn't a universal solution-everyone would be doing it if it were. It's clear how this is nailing the goal of programmatic SEO: leveraging content to solve your customers' problems at scale. This is replicated across every tool that Zapier supports, which equates to thousands upon thousands of programmatic pages. Because it's programmatic, there's a page for every type of Google Sheets integration Zapier supports: Google Sheets + Trello, Google Sheets + Slack, and Google Sheets + HubSpot-the list goes on. You have a problem ready to be solved using Zapier's solution. The purpose of this page is to help you integrate Google Sheets and Notion in a frictionless way. There are loads of examples you might have already come across, without even realizing it was programmatic SEO: Nomad List, Trip Advisor, and my personal favorite, Zapier. The purpose is to help a website drive more traffic and increase revenue by making relevant (and usually bottom-of-the-funnel) pages easily accessible to your potential customers-but at scale.Īnd that's the core of programmatic SEO: scale. Programmatic SEO is a way to create a bunch of SEO-optimized web pages at once, using existing data and pre-programmed rules. Here, I'm going to dive head-first into the world of programmatic SEO and show you how you can get started without any coding knowledge. With no-code tools, I was able to get it done. I eventually realized this strategy was flawed, and if I wanted to scale, I needed to explore programmatic SEO. When I first started building out my personal blog, I wrote over 100 articles in a two-year span without really generating enough traffic (or revenue) to justify the investment.
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